In a brand crisis, every second counts. The right action can save your brand and at Crisis Branding, we provide a comprehensive suite of services designed to give you a clear roadmap through the most challenging situations. We don’t just react; we prepare, manage, and execute a strategy that turns your crisis into an opportunity for resilience and growth!
Core Crisis Services
Each of our core services works in concert, forming a comprehensive safety net for your brand. They are not standalone solutions but integral parts of a single, powerful strategy to not just survive a crisis, but to leverage it as a catalyst for a stronger brand identity. Your comeback story begins with being prepared.
Crisis communication strategy & Rapid response planning
Before a single statement is made, we develop a proactive crisis communication strategy tailored to your potential risks. This foundational work includes creating a detailed rapid response plan, defining internal communication protocols, and identifying the key spokespersons. When a crisis strikes, you won’t be scrambling for answers; you’ll have a clear, pre-defined plan to execute with speed and precision, ensuring you are always one step ahead of the situation.
Media Relations & Crisis PR Management
In a crisis, the media controls the narrative, unless you do. Our media relations and crisis PR management service is designed to reclaim control of your brand’s story. We act as your expert liaison with the media, crafting strategic press releases, and preparing the spokespeople with key messaging. We work to provide context, correct misinformation, and ensure that your brand’s voice is heard accurately and authoritatively amidst the noise. Our goal is to move the conversation from speculation to a clear, consistent narrative of accountability and resolution.
Social media crisis containment & Monitoring
Social media is the fastest-moving front in any modern crisis. Our social media crisis containment and monitoring service provides real-time oversight of online conversations. We use advanced monitoring tools to track brand mentions, identify emerging threats, and understand public sentiment as it unfolds. Our team is trained to respond quickly and effectively, de-escalating heated conversations, correcting false information, and redirecting the narrative. We help you turn a chaotic online environment into a channel of calm and transparent communication.
Stakeholder communication & Messaging coordination
In a crisis, every word matters, both legally and publicly. We work closely with your legal team to provide legal communication support, ensuring that all public statements are not only strategically sound but also legally compliant. This service acts as a crucial bridge between your communications needs and your legal requirements. We help you find the right language that protects your brand’s legal standing while still demonstrating transparency and accountability to the public.
Legal Communication Support
In a crisis, every word matters, both legally and publicly. We work closely with your legal team to provide legal communication support, ensuring that all public statements are not only strategically sound but also legally compliant. This service acts as a crucial bridge between your communications needs and your legal requirements. We help you find the right language that protects your brand’s legal standing while still demonstrating transparency and accountability to the public.